China’s Game Publisher 4399, which was recently launched, was recently faced with public opinion because of the inappropriate advertising image of Ada of Conquest as a Chinese hero.

‘Civilization Conquest’ is a mobile strategy simulation game with a total of eight civilizations. It was elected in China last month and became popular and started a global version of beta test on the 14th under the name of ‘First Server’. There were only six civilizations in the existing Chinese service version, but in the global version, Germany and Korea were added as playable civilizations.

The problem is that Admiral Yi Sun-shin was too proud to belong to Chinese civilization in the SNS advertising image that advertises it. This fact is known between gamers and controversial 4399 Korea, which is a date of date service, stopped the advertisement and deleted the relevant image, but the advertising image was already shared between the gamers.

4399 Korea explained that it was a mistake in advertising agencies and that it happened because it could not be found during the inspection, but the eyes of doubt did not disappear at all. Some Chinese games have been controversial due to indiscriminate or sensational advertising images, but this case can be interpreted in the same context as the cultural Northeast process, which is a little different.


In the controversy of the ‘Hanfu’, which has been steadily for several years, China’s claim to cultural ownership of other countries has been steadily raising noise, and there were several cases through the game. This has not been fertilized quickly, but domestic gamers have experienced similar things many times before, so there are some eyes, ‘Can you make a mistake?’

Meanwhile, 4399 Korea has now deleted the advertising image and stopped advertising, and in the game, General Yi Sun-sin is appearing as a hero of Korean civilization.